Better Health Privacy Policy
Last Updated: March 20, 2026
Better Health Technologies, Inc. and its subsidiaries, including Better Health Supplies, Inc. (“Better Health,” “we,” “our,” or “us”), take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and otherwise process information about you when you access or use our websites, mobile applications, and related products and services, including www.joinbetter.com (collectively, the “Services”).
This Privacy Policy forms part of our Terms and Conditions. Any capitalized terms not defined here have the meanings given in the Terms and Conditions.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy does not replace our Notice of HIPAA Privacy Practices. To the extent there is any conflict between this Privacy Policy and our Notice of HIPAA Privacy Practices with respect to Protected Health Information, the Notice of HIPAA Privacy Practices will control.
Scope of This Privacy Policy
This Privacy Policy applies to information we collect through:
• our websites
• our mobile applications
• our customer support channels
• our ordering, fulfillment, billing, and care coordination workflows
• other online and offline interactions related to the Services
This Privacy Policy does not apply to third party websites, products, services, or practices that we do not own or control.
Categories of Information We Collect
We may collect the following categories of information about you:
• identifiers such as your name, email address, phone number, mailing address, date of birth, and account credentials
• demographic information where you choose to provide it
• insurance and billing information
• prescription and order information
• medical, health, and product eligibility information you provide or authorize others to provide
• customer support communications and service history
• payment information
• device, browser, and usage information
• approximate or precise location information where permitted and enabled
• marketing and communication preferences
• professional or employment information where relevant to referrals or program participation
• inferences derived from the information above to personalize and improve the Services
Personal Information and Protected Health Information
“Personal Information” refers to information that identifies, relates to, describes, or could reasonably be linked with you.
Certain information we collect may also qualify as “Protected Health Information” (“PHI”) under HIPAA or other applicable laws when it relates to your health condition, healthcare, or payment for healthcare.
When Better Health acts as a Covered Entity or Business Associate under HIPAA, we handle PHI in accordance with applicable law and our Notice of HIPAA Privacy Practices.
Not all information we collect is PHI. Some information such as website analytics or certain registration data may not be considered PHI unless linked with regulated health information.
Sources of Information We Collect
We may collect information from:
• information you provide directly to us
• your use of the Services
• your devices and browsers
• healthcare providers, telehealth providers, pharmacies, insurers, and supply partners
• caregivers or individuals authorized to act on your behalf
• vendors and service providers acting on our behalf
• referral partners or benefit administrators
• third party data sources used to verify identity, eligibility, or payment
• cookies and analytics technologies
Information You Provide Directly
We collect information you provide when you:
• create an account
• complete forms or questionnaires
• submit prescriptions or medical documentation
• provide insurance or payment information
• place orders
• communicate with us by phone, email, text, chat, or other channels
• participate in surveys or feedback opportunities
• connect third party services or authorize others to share data with us
Information Collected Automatically
When you use the Services we and our service providers may collect:
• IP address
• device identifiers
• browser type and settings
• operating system
• network information
• pages viewed and features used
• timestamps and session data
• referral sources
• click and interaction behavior
• app crash and performance data
• cookie identifiers
If we link this information to your identity, we treat it as Personal Information.
Cookies, Tracking Technologies, and Analytics
We and our service providers may use cookies, pixels, SDKs, web beacons, embedded scripts, session replay tools, and similar technologies to collect information about your interactions with the Services.
We use these technologies to:
• keep you signed in
• remember preferences
• analyze product performance
• improve functionality
• measure communications engagement
• detect fraud and security incidents
• personalize your experience
Your browser or device may allow you to disable cookies or tracking technologies. Doing so may limit some functionality of the Services.
Our Services may not respond to browser based “Do Not Track” signals because there is no universally accepted technical standard for them.
Communications and Engagement Data
We may collect information about communications between you and Better Health, including email opens, link clicks, chat interactions, support tickets, phone calls, text messages, and interactions with automated or AI assisted systems.
We may communicate with you directly or through service providers or authorized partners using phone, SMS, email, or other channels for service related or marketing purposes.
Communications may be delivered using automated technologies, including automated dialing systems, prerecorded voice, or AI generated voice where permitted by law.
Calls and communications may be monitored or recorded for quality assurance, training, compliance, and operational purposes.
We use this information to provide support, improve communications, maintain records, and comply with legal obligations.
AI Assisted Processing and Communications
Better Health may use automated technologies including artificial intelligence, machine learning, and related systems to support certain operational functions.
These functions may include:
• customer support
• intake workflows
• eligibility checks
• documentation processing
• scheduling and reminders
• benefits coordination
• order updates
• analytics and service improvement
Some interactions may be handled by AI assisted agents rather than exclusively by live representatives.
We may review interactions involving AI tools to improve service quality, accuracy, safety, and operational performance.
AI tools are not intended to replace licensed clinical judgment where clinical judgment is required.
How We Use Information
We may use information to:
• provide and operate the Services
• manage user accounts
• process orders and arrange product fulfillment
• coordinate prescriptions and care related activities
• communicate with you regarding orders or services
• verify eligibility and insurance coverage
• process payments and billing
• improve user experience
• conduct analytics and research
• detect fraud or security incidents
• comply with legal and regulatory obligations
• enforce our Terms and Conditions
• generate de identified or aggregated data sets
How We Share Information
We may share information with:
• our affiliates and subsidiaries
• vendors and service providers
• healthcare providers and care coordination partners
• pharmacies and medical equipment suppliers
• insurers and claims administrators
• payment processors
• analytics and technology providers
• regulators and legal authorities where required
• parties involved in corporate transactions
• other parties with your authorization or consent
We share PHI only as permitted or required under applicable law.
Vendors and Service Providers
We work with vendors that provide services such as:
• hosting and cloud infrastructure
• analytics
• payment processing
• communications delivery
• shipping and logistics
• customer support
• security monitoring
• technology development
These vendors may access Personal Information only to perform services on our behalf and are required to protect that information.
Marketing and Promotional Communications
We may send communications about Better Health services, updates, surveys, educational information, or promotions.
You may opt out of marketing emails using the unsubscribe link in the email. You may opt out of text messages by replying STOP.
Even if you opt out of marketing communications, we may still send transactional or service related communications.
We do not sell Personal Information for third party marketing.
De Identified and Aggregated Data
We may de identify or aggregate information so that it no longer reasonably identifies you.
We may use such information for analytics, research, product development, and operational reporting as permitted by law.
Business Transfers
Information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, asset sale, or similar transaction.
Successor entities will be required to handle information in accordance with applicable law.
Legal and Safety Disclosures
We may disclose information where necessary to:
• comply with legal obligations
• enforce agreements
• investigate fraud or security issues
• protect the safety of users or others
• respond to government or regulatory requests
Data Security
We use administrative, technical, and physical safeguards designed to protect Personal Information and PHI.
These safeguards may include encryption in transit, authentication controls, monitoring, and vendor oversight.
However, no system can guarantee absolute security.
Device and Communication Risks
Communications such as emails, texts, and push notifications may be visible to others who access your device.
You are responsible for managing your device security and notification settings.
Data Retention
We retain information for as long as necessary to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.
Certain medical, billing, and regulatory records may be retained as required by law.
Access, Correction, and Privacy Rights
Depending on applicable law, you may request access to, correction of, or deletion of certain Personal Information.
You may also have rights regarding PHI as described in our Notice of HIPAA Privacy Practices.
We may need to verify your identity before fulfilling requests.
California Privacy Rights
California residents may have rights under California law including rights to access, correct, delete, and obtain information about how Personal Information is collected and used.
We do not sell Personal Information for monetary value.
We will not discriminate against you for exercising your privacy rights.
Children’s Privacy
The Services are not directed to individuals under 18. We do not knowingly collect Personal Information directly from children under 18 without appropriate authorization.
If we become aware that a child has provided Personal Information without authorization, we will delete it.
Third Party Websites
The Services may contain links to third party websites or services. We are not responsible for the privacy practices of those third parties.
International Processing
Better Health operates in the United States and information may be processed or stored in the United States or other jurisdictions where service providers operate.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. The updated version will be posted with a revised “Last Updated” date.
Contact Us
Better Health Technologies, Inc.
Attn: Privacy Officer
680 8th St. Suite 240 Unit H
San Francisco, CA 94103
